Version 1.0 · Approved 17 June 2026

Website Privacy Notice

This is the privacy notice for iDirect Independent Living (“iDirect”, “we”, “us”). It explains how we use personal data collected through our website (https://idil.co.uk), including contact forms, feedback surveys, and your interactions with us.

We are committed to protecting your personal data and being transparent about how we use it. This notice sets out what we collect, why we collect it, how we use it, and your rights.

Who we are

iDirect Independent Living is a values-based social care provider, registered in England and Wales (Company No. 09252994).

What data we collect through the website

We may collect the following personal data when you visit or interact with our website:

• Name and contact details, if you complete a form
• Email address and the content of your message
• Feedback or survey responses, including opinions and comments
• IP address and browser information, for security and analytics

We do not knowingly collect personal data from children through our website.

Why we collect this data

We collect and use personal data to:

• Respond to enquiries and contact form submissions
• Gather feedback to improve our support and services
• Maintain the security and functioning of our website
• Promote and deliver high-quality support

Our lawful basis for processing

We rely on the following lawful bases under UK GDPR:

• Legitimate interests: to respond to enquiries you send us, to operate and secure our website, and to review anonymised analytics. We have weighed this against your rights and do not believe it overrides them.
• Consent: where you choose to complete an optional feedback survey. You can withdraw your consent at any time by contacting info@idil.co.uk.
• Legal obligation: where we are required to act on a legal or safeguarding request.

Cookies and analytics

We use essential cookies to operate our website. We may also use Google reCAPTCHA to protect our forms from spam, and YouTube to embed video content. These services may collect technical information such as your IP address and browser type.

You can manage your cookie preferences through our cookie banner or your browser settings. For more detail, see our Cookie Policy.

Who we share your data with

We do not sell or rent your data. We may share it with:

• Our team, for example to respond to your message
• Trusted third-party service providers, such as our website host, email provider, or survey tool
• Law enforcement or safeguarding bodies, where required by law

All third-party processors are bound by appropriate data protection agreements.

How long we keep your data

We keep personal data no longer than necessary. Our typical retention periods are:

• Contact and enquiry forms: up to 2 years
• Feedback and survey responses: 2 to 5 years, depending on how they are used
• Technical logs and analytics: up to 26 months

International transfers

Some third-party tools may transfer data outside the UK, for example to the EEA or US. Where this happens, we make sure appropriate safeguards are in place, such as Standard Contractual Clauses or the UK International Data Transfer Agreement.

Automated decision-making

We do not use your personal data for automated decision-making or profiling.

Your rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete data that is no longer necessary
• Ask us to restrict how we use your data in certain situations
• Ask us to transfer your data to another provider (data portability)
• Object to processing in certain situations
• Withdraw your consent where we rely on it

To make a request, please email info@idil.co.uk or contact our DPO.

Complaints

If you are unhappy about how we are using your personal information, you have the right to make a complaint to us. You can do this by contacting us at info@idil.co.uk. We will acknowledge your complaint and look into it.

If you are not satisfied with our response, you also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator. You can do this at https://ico.org.uk/make-a-complaint or by calling 0303 123 1113. You can contact the ICO about your complaint at any time.

Colleague privacy notice

If you are a current or former colleague, or you are applying to work with us, a separate Colleague Privacy Notice applies. You can request a copy by emailing info@idil.co.uk.

Changes to this privacy notice

We review this notice regularly and will update it if anything changes. The latest version is always available at https://idil.co.uk/privacy-policy/.